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Business owners looking to get the most bang for their advertising bucks routinely devote their budgets to media buys. But for one Wisconsin restauranteur, his optimum return on investment came from an entirely different source—promoting the competition. Adolfo Melendez, who owns the Tex-Mex eatery El Mezcal, knows firsthand the impact the coronavirus pandemic has had on

Business owners looking to get the most bang for their advertising bucks routinely devote their budgets to media buys. But for one Wisconsin restauranteur, his optimum return on investment came from an entirely different source—promoting the competition. Adolfo Melendez, who owns the Tex-Mex eatery El Mezcal, knows firsthand the impact the coronavirus pandemic has had on

The world’s largest container shipment carrier has announced that in just two years’ time it will be putting a little more green into the deep blue sea. Maersk is deploying their first carbon-neutral shipping liner that incorporates e-methanol or bio-methanol as fuel in 2023. The green liner is to join the fleet a full seven

During the Jewish holiday of Rosh Hashanah 2020, Israeli researchers realized they had a solid real-world opportunity to try out a nasal spray they were developing as a COVID-19 defense. As the Jewish faith’s new year, tens of thousands would be traveling and attending synagogue and related festivals in the densely populated city of Bnei

The world’s largest container shipment carrier has announced that in just two years’ time it will be putting a little more green into the deep blue sea. Maersk is deploying their first carbon-neutral shipping liner that incorporates e-methanol or bio-methanol as fuel in 2023. The green liner is to join the fleet a full seven

During the Jewish holiday of Rosh Hashanah 2020, Israeli researchers realized they had a solid real-world opportunity to try out a nasal spray they were developing as a COVID-19 defense. As the Jewish faith’s new year, tens of thousands would be traveling and attending synagogue and related festivals in the densely populated city of Bnei

During the Jewish holiday of Rosh Hashanah 2020, Israeli researchers realized they had a solid real-world opportunity to try out a nasal spray they were developing as a COVID-19 defense. As the Jewish faith’s new year, tens of thousands would be traveling and attending synagogue and related festivals in the densely populated city of Bnei

Those living in coastal Chile’s shanty towns see as much water as they could ever need, but they can’t drink it because it’s too salty. There’s also abundant solar energy on the coast, but nothing with which to utilize the energy source. 2021 Lexus Design Award finalist Henry Glogau is creating something that makes use of

College rivalries can lead to fierce competition on and off the playing field. While excesses of energetic team spirit have historically led to frivolous mascot-napping feuds, this past January fans of two Ohio schools launched a Battle Royale for bragging rights to a much more worthy cause: showing support to restaurant workers financially hamstrung by